The YA programme is funded by Youth Sports Trust and LOCOG (London Organising Committee of the Olympic Games) therefore there is a strong emphasis on the Olympics. However, in the main the YA's role has other more far reaching aims:

• Increase participation and promote healthy active lifestyles for other young people
• Support other talented young sportspeople
• Inspire learning through the Olympic and Paralympic Games and London 2012 across subjects in school
• Raise awareness of the YA programme, London 2012 and the Olympic & Paralympic Games
• Lead and empower other young people
• Have an impact beyond the Sports Partnership

Sitting alongside the YA programme is the Youth Sports Trust's 'Leadership Academy' initiative.
The Leadership Academy is a team of sports leaders who work together to support the the PE department and the School Sport Co-ordinator both in their own secondary school / college and also their family of primary schools. 
The two YA's from each school / college head up the Leadership Academy with support from the PE staff and SSCo in their school / college.

Students in the Leadership Academy will have the opportunity to take a number of coaching and refereeing courses throughout the year as well as basic first aid and child protection qualifications

Willenhall Young Ambassadors Steering Group

Alumwell: John Uwimana and Kessia Hunt
Darlaston: Richard Petty and James Hawkins
Frank F Harrison: Scott Hill and Joseph Owen
Pool Hayes: Sam Whitehouse and Natalie Carless
St Thomas More: Aaron Matthews and Amrit Sand
Willenhall: Jordan Spragg and Blessing Oghida
Walsall College: Gemma Clarke and David Bobrowski

Congratulations to those students on their appointment to the Young Ambassadors programme.
The programme launches on 29th January 2009 at Forest Community Centre with the first training opportunity on 6th March.